Since 8 September 2018, Cedar Holdings has worked with animal protection organization and Zhang Dan, a widely recognized animal protection scholar to launch animal protection public welfare campaign “ Care for little Animals and Love our Communities” in 14 residential areas of Cedar Smart Technology Group. The campaign aims at promoting a harmonious relationship between dwellers of the communities and little animals.
Cedar Holdings champions a love-centered culture, appreciates and respects every individual. That is why Cedar Holdings started these campaigns to encourage every member of the society to care for animals and remind them the importance of respecting living beings. Cedar Holdings hopes that it will be a common practice to be kind to animals and living creatures in the society.
As the partner of the campaign, Zhang Dan said: “It is very important that enterprises participate in animal protection. I am looking forward to working together with Cedar and animal protection organizations to bring benefits to people and animals in the communities, and develop a pattern that could be widely replicated.” In her opinions, it is meaningless to talk about animal protection in an isolated context. The solid efforts to protect animals include popularizing the right way to treat animals, encouraging adopting instead of buying animals, and calling for kindness to stray animals. The educational campaign in the communities is a best place to start.