The “2021 Shanghai Securities News Asset Management Forum”, sponsored by the Shanghai Securities News, was held at the Shanghai International Convention Center on July 13. According to the awards list of the 14th “Integrity Trust” Award released during the forum, Cedar International Trust once again won the “Integrity Trust” Industry Culture Award.

As a high-profile event in the trust industry, the “Integrity Trust” is committed to discovering and acknowledging the most trusted and innovative companies with the best growth potential for investors in China. It is one of the most influential and authoritative award events in the trust industry.

Over the past two years the trust industry has entered a period of accelerated transformation and development, with consensus solidifying around strengthening trust culture and restoring the positioning of trust companies as trustees. In response, Cedar International Trust established a leading group for building corporate trust culture, formulated plans for culture building and implementation, and incorporated trust culture into corporate strategy, business and operations plans, and internal control mechanisms. The goal is that trust culture can become a powerful force to facilitate company transformation and guide corporate development.

The “mission of serving the real economy” is a fundamental aspect of trust culture. In accordance with national industrial policies and regulatory requirements, Cedar International Trust has been guiding social capital to invest in both key areas and weak links of economic and social development. In support of the “Beijing-Tianjin-Hebei Coordinated Development”, “Yangtze River Economic Belt”, “Guangdong-Hong Kong-Macau Greater Bay Area” and other major national strategies and initiatives, Cedar International Trust promotes the coordination of industry and finance, and endeavors to provide better and more efficient financial services for the real economy.

By the end of December 2020, the proportion invested by Cedar International Trust’s existing projects in the real economy accounted for 92.32% of the total size of capital trust. This was invested in infrastructure such as electricity, water conservancy, transport, as well as wholesale and retail, agriculture, forestry, animal husbandry and fishery, construction, manufacturing, culture and sports, science and technology services, and other industries.